60k small retail shops in The Netherlands are facing severe competition from online sales and large franchises. they are closing down. Currently, small shops either don't have a loyalty program or use ancient methods like plastic cards and paper stamps. Loyalty programs are costly and complex and in general privilege of large franchises.
BonusX is offering retail shop owners an easy and low-cost way to create their own digital loyalty program. For the customers, there is a smartphone app that can keep all their points so they don’t need to have their pockets full of plastic cards anymore. Shops can also promote their offers in the app based on what the customers like and where they are right now.