Companies spend a lot of money to communicate via advertisements without being effective, they don't reach the targeted consumers. Third parties are involved with who take money out of the chain and who influence the datastream based on the business models.
A decentralized platform to link companies and their events to target customers. Both customers and companies are categorized which creates an opportunity for the companies to reach the right consumers. Consumers can become ambassador and achieve special rights. Validated companies pay extra for extra services e.g. events organized by ambassadors.